Action GroupEducation & Society

Marketing

You will learn how to get a good project in front of people – from strategy and branding through content creation to measuring campaigns.

What awaits you

1
Semester 1
- Marketing basics: target audience, personas and positioning
- Branding and visual identity
- Copywriting and storytelling
- Output: a brand manual for your own project
2
Semester 2
- Social media: Instagram, TikTok and LinkedIn
- Short videos, graphics and a content calendar
- Output: a month-long content campaign
3
Semester 3
- Campaigns for real STC projects and events
- Analytics: reach, engagement and evaluating a campaign
- Mentoring newcomers
4
Semester 4
- Mentoring and your own webinar
- A graduation project, such as a complete marketing strategy for another Action Group's product

Join us and gain experience that will move you forward even before you graduate.

Applications open every autumn.